
developing
STRATEGIES
FOR SUCCESS
MCKAY-SMITH CONSULTING IS HERE TO HELP YOU DEVELOP INFORMED AND ACHIEVABLE STRATEGIES THAT BUILD SUSTAINABLE INCOME.
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WE PROVIDE YOU WITH THE DIRECTION
TO ACHIEVE MORE
why strategies matter
With competition for funds at a high, a national conversation of distrust in fundraising, and finite staff resources, it can be incredibly difficult to work out how to grow sustainable income.
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Our ambition is that charities are able to build sustainable, diverse and reliable income streams that give you the head space, confidence and capacity to grow the important stuff - your charity work.
We believe that fundraising strategies need to be:
- rooted in insight
- practical
- balance of ambition and realistic outcomes
- easily understood and implemented
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Whether you are looking to grow your existing programme, develop new income streams or map out your journey in the long term, we are here to help.
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what we offer
Below are the range of services that are on offer. Please contact us to discuss your specific requirements.
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the team

Isabelle McKay-Smith
Isabelle is a highly experienced fundraiser, with a proven track record over 15 years with international, national and local charities. Isabelle has written and developed multi-year strategies encompassing individuals, trusts, corporate, major donor and events income streams. She is an Individual Member of the Chartered Institute of Fundraising, and is trained in Project Management and Facilitation.
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Isabelle specialises in supporting small to medium charities, particularly those in the International Development Sector develop step-change strategies that enable them to sustain growth and establish a diverse and reliable base of support.
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Previous clients have included UNICEF, Snowdrop, Insiring Leadership Trust, Irise International and Kids Club Kampala.

Jo Black
Jo is a highly qualified fundraiser, with extensive experience in communications and event fundraising. She has experience in managing teams to achieve significant and sustained growth, and has written and implemented organisational communication strategies for a range of organisations. Jo has a degree in Business Management and is excellent at delivering training and providing practical and results focussed fundraising support.
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Jo is passionate about communications and effective management, specialising in the development of communications strategies and supporting teams to deliver them.
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clients
testimonials
During the first meeting we had with Isabelle it was clear she was somebody who understood how to turn ideas into strategy and a strategy into reality. Since then she has continued to take our ideas, make them better and help us to fund them. She has the rare skill of being able to quickly put her finger on the critical issue or blind spot, meaning her input is always a leap forward. I see her work and time as an essential investment in a stronger, larger and more effective organisation that will pay for itself many times over.
Emily Wilson
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CEO, Irise International
As a new charity we knew nothing about fundraising. Isabelle’s enthusiasm for our cause coupled with her incredible knowledge were hugely reassuring. Her advice was perfectly pitched, her recommendations relevant and her support invaluable. I was left feeling that fundraising was no longer as daunting as it had seemed.
Alison Hitchcock
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Co-founder, From Me to You Letters
Isabelle is a brilliant fundraiser, with excellent strategic insight. She is great fun to work with, and always willing to give100% to any project to ensure a successful outcome.
Helen Pattinson
Deputy Director of Fundraising, Action Aid
Isabelle is a real pleasure to work with - a voice of clarity and reason. As a leader, she provides drive and direction, and prioritises the things which will make the greatest impact. She works well with others, and enables them to deliver
Gavin Crowden
Head of Policy, Advocacy and
Campaigns, World Vision UK
Working with Jo is fantastic. When I worked with her she launched a professional rebrand and new website in very fast timescales. I would recommend her in a heartbeat.